Methodical is a collective comprised of the industry’s top thought leaders, digital consultants and creative minds. Our digital marketing consultancy specializes in the strategic implementation of digital platforms for customer acquisition. Our team of experts will methodically examine your acquisition strategy, campaigns and infrastructure to design, build and deploy quantifiably lethal results.
that get results.
One website with virtually limitless ways to view has become the new standard in web development. Consumers are accessing online content from a myriad of devices ranging from desktop computers to smart phones and tablets to TVs.
When you’ve decided integration is the key to a successful web content management engagement, having the ability to create and manage engaging multichannel experiences for your prospects and customers is a must.
Search Engine Optimization is based 100% on performing dozens of key tasks consistently and completely. If you are not relentlessly vigilant about performing these tasks, your SEO program is assured to suffer.
Our team offers premium lead generation utilizing the latest in email, microsite and websites tactics along with multiple online channels to drive maximum volume.
Is your company or organization marketing department and IT group handling your CRM siloed from one another? This is very common among companies in the industry.
The use of videos is quickly becoming the most powerful method to boost rankings with Google. In most cases it takes less than a week to have your video indexed by Google.
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Copyright © 2013 Methodical, LLC
One website with virtually limitless ways to view has become the new standard in web development. Consumers are accessing online content from a myriad of devices ranging from desktop computers to smart phones and tablets to TVs. The advance in technology requires a new web content management (WCM) strategy that ensures your valuable information on the web is being displayed as dynamic and scalable as possible.
With the explosive growth in the use of mobile devices, you’re immediately losing customers unless you have a website that has been developed with an accompanying mobile or responsive website that automatically scales to the size of the device it’s being displayed on. Forrester predicted that by the end of 2011, “78% of the US population will subscribe to mobile service, and consumers increasingly consume content via these devices rather than traditional web.” That usage prediction was actually very conservative. According to the Washington Post “mobile internet use will continue to surge over the next five years, at a rate of 66% each year.” In fact, connected devices will outnumber humans this year, according to the annual Visual Networking Index report.
Why responsive over a mobile site? “The Splinternet.” Either duplicate efforts by having both a traditional website as well as a mobile site and rely on unpredictable template logic, or be responsive and choose a device-agnostic approach. Being device-agnostic rather than device-specific will enable you to control the number of templates that you use. How does that affect you? In layman’s terms, when you have both a traditional website and a mobile website, you’re duplicating efforts by managing the content separately on each site. By using only one template that is scalable for most devices, your organization will run more efficiently and will be enabled to push out new content only once, not twice. Mobile sites were the right tool at a specific time, but the surge in mobile internet use demands a mobile first approach. However, with the massive variation in devices, even a device-agnostic approach is still not 100% reliable across all devices. High-resolution graphics that display beautifully on an iPad may not translate well on a BlackBerry. Therefore, our job as your web development partner is to clearly identify your target audience in an effort to develop your responsive website in a way that will display properly for the largest cross section of your customer set.
When you’ve decided integration is the key to a successful web content management engagement, having the ability to create and manage engaging multichannel experiences for your prospects and customers is a must. And you need to enable non-technical personnel to do it…it might be time to upgrade.
While Methodical is a strong proponent for the “automate and optimize” approach of web development using open source CMS platforms like WordPress and Drupal, the complexities of large-scale business can make inheritance schemes using a template hierarchy for multiple device presentations, e-commerce and lead generation tremendously difficult over the long haul. What does this mean? It means we understand that while responsive, template-driven websites may be following best practices, open source tool sets may simply not be powerful enough for your company. That’s why Methodical draws from the top development teams, which are highly experienced with the latest high-end CMS .NET based platforms such as Sitefinity and Sitecore.
As medium-sized organizations grow into larger ones, it may be necessary to license the use of a more robust CMS platform to manage multiple websites, to have an integrated e-commerce solution, or to have a built-in email designer that allows for easy creation of email campaigns with dynamic A/B results testing. Regardless of what your large-scale needs are, we have the team to get it done.
Search Engine Optimization is based 100% on performing dozens of key tasks consistently and completely. If you are not relentlessly vigilant about performing these tasks, your SEO program is assured to suffer. More importantly, just one missed key task could completely impede your SEO efforts or grind them to a halt altogether! Many companies literally spend thousands of dollars each month on SEO and never see meaningful results. If a sequence of important tasks hasn’t been properly completed, your rankings have no chance for improvement. At Methodical we’ve taken optimized search to a new level by utilizing a proprietary platform to IDENTIFY, PERFORM and TRACK hundreds of key online tasks that are proven to have a direct impact on online rankings and awareness. Our comprehensive approach is advanced and transparent. We provide you and your team login credentials to view the tasks that are being performed. Best of all, our team of industry-leading SEO experts keeps the platform up-to-date with changes to search algorithms so that important updates can be made quickly to preserve rankings. We perform over 350 important tasks that impact online rankings, and then we provide you with the proof that it has been done.×
Our team offers premium lead generation utilizing the latest in email, microsite and websites tactics along with multiple online channels to drive maximum volume. Our campaigns are always strategically designed to compliment your existing acquisition campaigns rather than compete with them. Most importantly, our team is quick to understand which channels drive traffic and at what cost, enabling us to react and take advantage of the most profitable online channels faster than your competitors.
However, generating leads is only half the battle. Lead scoring consumer-submitted information is crucial to ensure your sales team is spending time engaging the highest yielding prospects. Validation is an essential component of lead generation. There should always be a layer of validation between the data submitted by the consumer and the point where the lead is pursued by you, the client. Simply put, our job is to ensure that the details in every lead captured are as accurate as possible. While 100% validation can never truly be achieved, by working with the experienced team at Methodical, we’ll deploy the highest level of validation possible so that you can yield the highest possible results.
Is your company or organization marketing department and IT group handling your CRM siloed from one another? This is very common among companies in the industry. Marketing dumps thousands of leads into a CRM that IT controls. Then marketing must stand in line to retrieve valuable data and exports from the CRM for ongoing marketing campaigns. Sound familiar? If so, don’t worry, because Methodical is a technology-agnostic team of experts having worked with ExacTTarget, Eloqua, Partdot, Hubspot, SalesForce.com, Sage SalesLogix and Microsoft Dynamics, and our consultants know how to bring synergy to your lead generation and management solutions. By having experts on both sides of the equation we’re able to manage the technical manipulation of your CRM platform to derive the appropriate information, with or without IT involvement. Let the Methodical team provide a free needs analysis to help you close the loop in your lead generation process once and for all.×
The use of videos is quickly becoming the most powerful method to boost rankings with Google. In most cases it takes less than a week to have your video indexed by Google and appear in organic search results. Google awards websites with video content as well, because they understand the value videos bring to the overall effectiveness of a website.
Using videos for SEO is just the first benefit to having rich content on your website. Videos such as 2D and 3D animation concepts can rapidly collapse complex ideas into an easy to understand and digestible format for consumers. This is extremely important, because many modern products and services are more complicated than they’ve ever been before. Describing the ins and outs of a complex medical algorithm or the impact of a software solution on supply chain management can be a huge challenge when detailed in a normal, written document or white paper. However, when the concept is dynamically illustrated in a video, the relationships between non-linear activities are easily understood by the viewer. That level of understanding leads to conversions. The bottom line is that video gives customers a deeper understanding of how a product will really work for them.
Speaking of conversion, the latest case study reported by InternetRetailer.com gives us a good insight on the impact of video on your product pages and how consumers engage with video content. A website that specializes in selling party supplies online, eParty Unlimited, reported that consumers who watched a video had a 43% higher conversion rate than other shoppers. This type of robust lift is consistently reported among companies who have implemented videos over the last three years.
What makes a good video? Just like with any other advertisement, the content needs to be engaging and explanatory. Most importantly, keep it simple. If you’re trying to bring credibility to your company, make sure it’s not too playful. If you’re trying to get people to consider your product over that of a competitor, make sure to have the appropriate budget to do it right. To view an array of videos produced by the team at Methodical, click here.